How we boosted Tineco's visibility at IFA 2023 through paid influencer collaborations

Client

Tineco
www.tineco.com

prOJECT date

September 2023

Services

Influencer Relations

The brief

Tineco, a leading innovator in smart home appliances known for its vacuums and cleaning solutions, aimed to boost its presence at IFA 2023, one of the world's biggest consumer electronics trade shows. The brand set out to increase awareness, showcase its latest products, and connect directly with its audience. Our strategy? Leverage TikTok and Instagram influencers to create engaging, high-quality content at their booth. This approach aimed to reach a broad yet relevant audience, amplifying visibility and sparking excitement around their innovations during the event.

The campaign

IFA 2023 was a competitive space filled with top tech brands, and Tineco wanted to stand out. The challenge was to generate impactful, engaging influencer content that would highlight Tineco’s innovative products while resonating with the diverse audience at the event. Our strategy focused on two primary objectives: generating buzz around Tineco’s booth and driving product visibility through paid collaborations on Instagram and TikTok.

Influencer selection: We selected a diverse group of influencers from niches like Pet Influencers, Mum Influencers, Lifestyle Influencers, and Clean Influencers, all of whom have strong followings and high engagement rates on TikTok and Instagram. This target group has a high need for proper cleaning, making them ideal for showcasing Tineco’s products. These influencers were chosen for their ability to create authentic, relatable content that resonates with Tineco’s audience, emphasizing the brand's benefits in a real-world, accessible way. Their personal connection to the audience helped drive the message that Tineco products are essential for maintaining a clean, organized home.

Paid collaborations: To make an impact at IFA 2023, we facilitated paid collaborations with influencers to visit the Tineco booth, experience the products firsthand and create engaging content for Instagram and TikTok. These influencers generated live coverage, behind-the-scenes shots, and interactive moments, bringing the brand experience directly to their followers.

The results

The seven paid influencer collaborations generated high-quality content that significantly boosted Tineco’s visibility at IFA 2023. The campaigns not only increased brand awareness and product visibility at the event but also extended Tineco’s reach beyond the trade show. Influencer posts across Instagram and TikTok garnered thousands of likes, shares, and comments, sparking excitement and conversations about Tineco’s booth and products. The engagement ranged from 500 to 4,000 views per piece of content (Story, Reel, or Post), reflecting the strong connection influencers had with their followers. The engaging content encouraged attendees to visit the booth and experience Tineco’s innovative smart home solutions in person, resulting in increased foot traffic and direct consumer interaction. Influencers effectively showcased Tineco’s new products, emphasizing key features such as functionality, ease of use, and innovation. This approach not only generated a buzz around the products, but also fostered long-term interest, ensuring Tineco remained top-of-mind with consumers long after the event.