How we successfully leveraged influencer collaborations to boost Skullcandy's brand visibility

Client

Skullcandy
https://www.skullcandy.eu/

prOJECT date

2024

Services

Influencer Relations

The brief

Skullcandy, a powerhouse in audio tech, wanted to level up its connection with urban, active, and creative communities. Their goal? Work with influencers to boost visibility and create real, organic connections with a diverse crowd. Focusing on strategic collaborations, the mission was clear: get people engaged without the fluff. Our challenge? Introducing Skullcandy to different audience segments while staying true to their brand vibe. The secret sauce served by Laika was crafting influencer content that wasn’t just about features, but also felt authentic and spoke to each influencer’s community.

The campaign

We teamed up with influencers from the boardsport, gaming, and lifestyle worlds whose content and values meshed perfectly with Skullcandy’s vibe. Boardsport influencers showcased the brand's tough design in action, gaming influencers dove into the superior sound for ultimate gaming immersion, and lifestyle influencers flaunted Skullcandy as the go-to accessory for urban style. The beauty of this partnership? Influencers had the freedom to create content that was real and personal, building trust with their followers. Across Instagram, TikTok, and Twitch, we saw unboxing videos, reviews, and live-stream content that sparked serious engagement and product buzz. By providing products for influencers to create authentic content around, we got the most bang for our buck in boosting brand awareness and credibility.

The results

The influencer collaboration with Skullcandy hit the mark, connecting the brand with its target audiences and boosting visibility and engagement. The authentic content influencers created built trust and solidified Skullcandy’s reputation as a cutting-edge audio brand. Over 19 collaborations throughout 2024 showcased the brand’s ability to resonate with a wide range of communities, amplifying its presence and generating strong engagement across diverse segments. The campaign not only highlighted Skullcandy’s versatility but also deepened its connections with its audience, paving the way for future growth.