Case Study
Media Tour

Magic Leap on the road: Organizing events and media tours for nomtek

Client

Nomtek
nomtek.com

prjoect date

December 2018
February / March 2019

Services

Media Tour
Event Relations

The results

9

Tier 1 media stories

80+

Event Attendees

436M+

Reach

The brief

One of the perks of our job at Laika is that we get to play around with new technologies a lot. Helping frontier tech succeed and gain popularity is what drives us. Therefore the whole Laika team was thrilled when the developer studio Nomtek approached us to organize a media tour during their visit at TechCrunch Disrupt 2018.

Our goal: To introduce the Magic Leap’s mixed reality glasses to a wider audience, discuss the potential of this new technology and raise brand awareness for Nomtek as one of the few selected developer partners of Magic Leap.

The campaign

In a last-minute approach, the Laika team and Nomtek decided to simply hi-jack the media audience being present at TechCrunch Disrupt. Instead of booking an expensive booth or waiting until next year to maybe secure a speaker slot, Laika simply organized media meetings on the go at the event as well as visits at the editorial offices of some Berlin-based publications. This way we were able to work effectively and efficiently within a small budget while being able to maximize the little time that the Nomtek had during their time in Berlin.

Jens durfte in Berlin die Augmented-Reality-Brille Magic Leap One ausprobieren und ein paar Games und Apps testen. Im Video verrät er euch, was er dabei erlebt hat und warum er von der Brille so fasziniert ist.

The campaign has been a major success: Nomtek met with BILD, Business Insider, Manager Magazin, golem and Androidpit. Within two weeks the media was buzzing!

And we didn’t stop there. In February 2019 we continued our collaboration with another exciting, but own event: A Magic Leap evening at our friends from The Family. You can read more about how we got a full house for nomtek here.