Case Study
B2B PR

Turning mindsquare AG’s tech expertise into stories

Client

mindsquare AG
https://mindsquare.de/

Project date

April 2024 - now

Services

B2B PR

The brief

Founded in 2007, mindsquare AG quickly expanded, building an impressive client portfolio leveraging strong online marketing to attract clients. Fortunately, our shared connection through Neptune Software allowed us an early chance to connect and impress them with our work, leading to our first collaboration on a case study. This initial exchange sparked interest, and mindsquare AG saw an opportunity to enhance their own case study portfolio in order to showcase their successes and expertise. They recognized the value in leveraging compelling narratives to showcase the results they achieve for their clients in order to attract even more new business and decided to partner with us.

The brief was clear from the start: mindsquare AG wanted us to craft persuasive case studies that not only highlighted their achievements with their clients but also positioned them as thought leaders for all things IT consulting, digital transformation, and enterprise solutions. Driven by their vision to improve the IT world, they sought to showcase the real impact of their work—helping businesses of various sectors navigating complex challenges and implementing fitting solutions. Our goal was to create a series of case studies that would resonate with prospective clients while building long-term trust and credibility in the industry.

The campaign

To ensure the case studies truly captured the essence of mindsquare’s work and demonstrated their impact, we established a two-step process. The first step involved conducting in-depth interviews with mindsquare’s consultants. These conversations allowed us to gain a thorough understanding of each project, including the initial challenges, strategic approach, and the solutions mindsquare AG implemented. The second step focused on engaging directly with mindsquare AG’s clients. Through detailed discussions, we explored their specific challenges, the factors that led them to choose mindsquare AG, and the tangible business outcomes they achieved as a result of the collaboration. These first-hand conversations provided valuable insights, adding depth to each case study. Throughout the whole process we aligned the content with the respective parties, always matching the content with their brand voice and messaging.

In addition to the case studies, we also worked on thought leadership articles that were published in niche media. These articles focused on the insights and expertise mindsquare AG had developed through their client work, positioning them as trusted IT-leaders. Our thought leadership pieces were featured in industry publications such as Digitale Welt, IT Daily and MIDRANGE Magazine.

The results

The result was a robust collection of 14 case studies within 10 months that spoke to various industries, challenges, and solutions. Along with the case studies, our thought leadership efforts positioned mindsquare AG as a trusted voice in IT consulting and digital transformation.