Client

LivingPackets
www.livingpackets.com

prOJECT date

December 2019 - December 2021

Services

B2B & Launch PR Corporate Communications

9

MONTHS

47

articles SECURED

+ 74.5 Mio

Readers & Viewers

The brief

When a former agency colleague approached us to help him communicate for an innovative e-commerce packaging solution, we wondered: What does a technology agency such as us have to do with what we thought were cardboard boxes? But we soon learned that THE BOX is neither made from cardboard, nor a trivial solution. It actually might be the key to solve the many problems e-commerce faces - from becoming more sustainable to tracking valuable goods. So what makes THE BOX so exciting?

For starters this smart packaging can be reused up to 1000 times before being repurposed for the next delivery cycle. It is also equipped with numerous sensors to track the parcel, change address etc. With its sophisticated technology, THE BOX offers a safe and convenient alternative to conventional shipping with cardboard boxes, which makes additional packaging waste unnecessary. The overall market for this is estimated to be worth several trillion euros and part of a broader discussion linking best solutions and practices enabling better growth, service and sustainability in logistics. Currently, over 100 billion cardboard boxes are shipped each year in e-commerce alone, causing 700 million trees to be cut down each year. In addition, several million tons of plastic waste ends up in the oceans every year. And 85% of all customers are dissatisfied with the last mile experience. LivingPackets meets this market situation with THE BOX and has already been awarded several prizes, including the coveted Innovation Awards at CES 2020.

So what’s our job then? Well, to let the world know about this innovation and to educate the media and market about the dimension of the current problem with cardboard and plastic packaging waste which does not only end up in our trash bins, but also our oceans. Further, we are there to teach consumers and journalists about LivingPackets unique profit sharing concept called “Sharing Angel” and to support creating a demand for THE BOX with (e-commerce) retailers.

The campaign

Kick-starting our work end of December 2019 we jumped right into the CES madness in January organising media interviews on the ground and after the event. Once the LivingPackets team returned home from Las Vegas we started working together on a long-term PR strategy including a mix of media tours and (podcast) interviews, thought leadership and news announcements such as a 5 million Euro milestone for LivingPackets crowdfunding campaign. Having been hit by the Covid-19 crisis in March we helped explain how e-ink displays like the one on THE BOX could help the future of contactless deliveries. By closely monitoring the DACH media landscape on topics such as sustainable shopping, logistics and investment we reached out to journalists covering these areas to build a long term relationship and to explain all sorts of questions before LivingPackets planned roll-out of THE BOX end of this year.

6 months into the collaboration we secured a total of 31 clippings prior to product roll-out. Among them are top tier media such as Business Insider, FAZ, Süddeutsche Zeitung, Deutschlandfunk and DIE WELT. A successful start for a desperately needed solution to help our environment.

“Working with Laika is one of the best experiences one can ask for: great ideas combined with thorough and fast execution and a strong sense for what tech companies need when it comes to PR."

Sebastian Rumberg, Director of Communications

Gewissenhaftes Onlineshopping
Die WELT

Onlinehandel -
Der tägliche Wahnsinn
Süddeutsche Zeitung

Eine Box, die es in sich hat
Frankfurter Rundschau