Case Study
Product & Corporate PR based on Thought leadership

Empowering businesses to grow and transform

Kimble Black - High Res.png
 

Client

Kimble
kimbleapps.com

prOJECT date

March 2019 - May 2020

Services

Corporate Communications
Product PR
Thought leadership

 

The results

14

MONTHS

+50

articles SECURED

+5M

IN REACH

 

The brief

Kimble Applications helps professional service organisations run their project-based businesses. The cloud-based Professional Services Automation (PSA) software enables services organizations to kick-start growth and cultivate best practice across business processes. Global leaders in consulting, software and hi-tech such as NTT Data, TCS, Sage and Canon use Kimble to optimize resource utilisation, profitability and business scalability. Despite this great customer track record, Kimble was not widely known in the DACH region yet, when the company approached Laika for communications support in 2018.

Therefore the mission for our pack of space dogs was clear: Let’s change this!

 

The campaign

Our main message: In times of digital transformation and a growing demand for flexibility and agility in corporate structures, companies need a strong partner to secure growth and employee happiness alike. Well, hello Kimble!

One of our challenges has been to find the right balance between business, tech and HR press while establishing Kimble as an innovative technology provider and management expert that keeps the employee top of mind. Starting from close to 0 awareness in the DACH market, a non-German leadership team client side and a very competitive market, we challenged ourselves to create an impactful PR strategy based on thought leadership, product news and data driven storytelling.

Our comms list of to do’s included:

  • Educating the DACH media and market about PSA in general and about the Kimble product suite notably (e.g. by issuing press releases about product and market update)

  • Developing a thought leadership voice for Kimble in DACH on topics such as agile organisations and modern management styles (e.g. by placing bylines and leadership statements)

  • Aligning Kimble’s comms campaigns with the need of the DACH media landscape by listening to journalist feedback and setting up an advanced issues monitoring for Kimble related topics

  • Planning and implementing cooperations with selected media targets for exclusive bylines and interviews

  • Establishing a strong set of data and survey stories cross-market with the US and UK proving the need for professional service automation as well as providing unique insights for journalists to leverage

  • Supporting the internal Kimble team with localisation efforts for their website, social media and other comms channels (e.g. by developing a XING profile with the Kimble sales team in DACH)

  • Strategically sourcing relevant industry events and supporting Kimble’s own events

  • Developing and placing customer case studies to support the Kimble sales team in DACH

Long story short: The hard work paid off. 💪

Bit by bit, we secured more space in publications such as Capital, IT Business, Cloud Computing Insider, Silicon.de, Marconomy, WirtschaftsWoche and others.

 
 

"The Laika team have been terrific. They were very quick to learn the language of our industry and to help us to tell our story to the German marketplace. With Laika's help, we have been able to build brand awareness in this very important region. They have secured dozens of bylines in a range of influential publications and have helped us to take full advantage of opportunities to engage with German-speaking business people, such as events, content creation and social media."

Mark Robinson, CMO & Co-Founder Kimble

 
 
 

Selected Media

 
 

Thank you, Kimble!

It’s been a pleasure working with you!