Case Study
B2C & Lifestyle PR

How we attracted eyes for Gambettes Box’s attractive tights

Client

Gambettes Box
gambettesbox.net

Project Date

Festive season 2021

Services

B2C & Produkt PR
Fashion & Lifestyle PR

The results

1

Christmas push

7

Articles secured

+9M

Reach

The brief

The flexible and trendy tights subscription service Gambettes Box puts an end to headaches when it comes to tights: Au revoir short life and cumbersome shopping experience… Bonjour sustainability and straight-to-your-door delivery convenience! Inspired by Parisian street life, all Gambettes’ tights are designed in France, made in Italy from recycled fibers from yarn scraps, and land in subscribers' mailboxes at the end of each month in eco-friendly packaging.

Gambettes Box believes life is too short to hide your legs! To spread that message and to generate media attention for its product and service before Christmas, Gambettes Box hired Laika at short notice. Laika relied on a combination of classic PR work and influencer relations to spread the word about the subscription that dresses up legs.

The campaign

True to the motto "Santa Claus is coming from Paris this year", we approached relevant and wide-reaching lifestyle, fashion, and business media, with the goal of placing Gambettes Box in Christmas raffles and gift guides. Instead of focusing solely on introducing and testing the product and service, we developed seasonally themed featured pieces, including tips on how to properly style tights for the cold season. In addition, we also supported Gambettes Box with daily PR tasks, such as writing fashion mailers and influencer mailings.

In addition to the Christmas business, we also advised Gambettes Box on the implementation of other creative ideas, as well as clarified the Parisian brand’s vision, sustainability aspect and unique selling points.

Media like Glamour, Gala and freundin loved these ideas and helped us attract their readers' eyes to Gambettes Box’s attractive tights on Christmas Eve and well into the New Year!