Case Study
Startup PR
From 0 to Business Insider in just 3 months: HR Tech PR for Echometer
The results
3
months
16
Clippings
+70 Mio
Reach
The brief
The Corona pandemic has created real challenges for many companies, changing completely work dynamics - from home office to purely virtual team meetings. Echometer's solution was a perfect fit for this situation, ensuring flawless employee development and strong teams, even remotely and entirely digitally. The only thing the Münster-based start-up lacked at the time was (media) awareness. A circumstance that was to be changed with a 3-month, targeted PR project.
Since November 2020, we’ve supported Echometer in its own product and corporate communication. Our goal: to focus on the many possibilities and beneficial functions of their team development software. Because a positive team culture and team development are of great importance for both employees and companies. While employees seek recognition and want to grow with the business, companies want to support their teams effectively. A measurement of this targeted support has been a difficulty - until now. This is exactly where Echometer's team development software steps in: It helps companies not only to tackle challenges within teams transparently on the basis of psychological know-how, but it also makes this development and success measurable. Employees are directly involved in the continuous development process and can express their needs.
Our mission was quickly clear: The benefits of Echometer should be made visible to the relevant target groups - (agile) team leads and HR managers. In addition, it was our task to establish Echometer as a digital coach with the help of which teams are sustainably strengthened and their effectiveness is increased. In addition to presenting the software and its functionality, our mission also included positioning the founders as experts in their field and sharing successful case studies as well as announcing a successful financing round.
The campaign
Our PR activities fanned out into a wide variety of tactics: To position Echometer as an expert in the areas of agile team development and corporate culture, we created guest articles and placed the founders in podcasts such as D25 and HumanITy as well as in the form of exclusive interviews, such as with the Rheinische Post. In addition, we successfully distributed company news such as a completed financing round via exclusive offer and subsequent broad distribution.
In the three months of our cooperation - despite the Christmas break and Corona stress - we were able to place Echometer in relevant media such as Business Insider/Gründerszene, Haufe, MSN, Startup Insider and deutsche startups, thus significantly increasing awareness of the team development software.
"The work of the Laika team was very effective and proactive. We felt in professional hands all around. The results helped us to increase our brand awareness, generate new leads and position ourselves as a digital coach. And the open and transparent collaboration was also a lot of fun - a cool team.“
Christian Heidemeyer, Co-Founder And Managing Director Echometer
Selected Media
Thank you, Echometer!
It’s been a pleasure to work with you!