Case Study
B2B /Corporate/Logistics PR

Going the extra miles for our client DODO in the PR world!

Client

DODO

Project date

January 2024 - present

Services

B2B/Corporate/Logistics PR

The results

5

MONTHS

9

Articles Secured

18 M+

REACH

The brief

New year, new PR opportunities? That's exactly what last-mile logistics company DODO thought. At the beginning of this year, they became our new client, aiming to establish DODO as a leading expert in last-mile logistics among e-commerce and logistics managers in Germany and Austria.

DODO specializes in same-day delivery for e-commerce and grocery orders, with a mission to delight their clients' customers across all 14 segments. Based in Prague, they currently operate in six European countries. Their secret weapon, GAIA, is an in-house developed logistics platform that ensures speed, reliability, and sustainability. Proud to be one of the fastest-growing tech companies, DODO's clientele includes major names such as Tesco, BILLA, KFC and Decathlon.

Our partnership with DODO is thrilling primarily because it aligns our long-term communication objectives with their vision: a relentless drive to enhance their media prominence in comparison to key competitors. We are focusing on three key areas: last-mile logistics, technology and innovation, and sustainability—areas where we excel. Recognizing the importance of spreading their story and setting high standards for the last-mile logistics industry, DODO sought our PR expertise to amplify their voice and solidify their position as leaders in logistics PR within Germany and Austria. To achieve DODO’s objectives, we strategically leveraged our expansive network and forged new alliances with both conscientious journalists and established media entities in both countries.

The campaign

Our strategy positions DODO as a trustful reliable logistics partner. Within our strategy we target key sectors such as business, technology, logistics, nationals, e-commerce, transportation and additional podcasts, this to highlight the company's impact and relevance within the industry.

Focused on these objectives, our campaign reinforces DODO's role in the changing last-mile logistics industry and addressing their interesting, own made GAIA technology. A new technology for precise customer order forecasting. The goal: to optimize the last mile. By disseminating this message through various media outlets, our goal is to provide readers with the expertise, position, voice and knowledge the company has in this industry. With significant coverage from outlets like Logistra and Transport, it marks a great initial success.

But we didn't stop there, eager to position DODO as a thought leader and voice in the industry—we decided to go the extra mile, and this time, we had the logistics to back it up. To achieve this, we adopted a media hijacking strategy, leveraging existing media channels, platforms, and trends to gain attention, increase visibility, and spread our message.

When we learned that Getir and Gorillas had officially withdrawn from the German market in mid-May, we saw an opportunity. We decided to pitch the question, "Is it even possible to deliver groceries profitably?" to journalists covering the news. This approach paid off significantly, as we scored a major hit with Handelsblatt!

The results

In the six months we've collaborated, we achieved eight media clippings, reaching over 18 million views, and garnered attention from Handelsblatt—and we're just getting started. With these impressive accomplishments under our belt, we eagerly anticipate the future of this partnership, aiming to go the extra mile together.