Case Study
Startup PR
How we started DeskNow’s PR journey
left to right: Marius Jarzyna, Pavel Schwindt, Mike Lepcsik
The results
12
months
32
Clippings
+5.5 Mio
Reach
The brief
Making work possible everywhere and bringing new work models such as desk sharing and coworking into the digital age—this is DeskNow’s vision. Founded in 2020, in the middle of the Corona pandemic, the start-up offers coworking-space owners and companies a professional software to easily and attractively rent available office and other space to coworking customers and employees worldwide. DeskNow is more than just a platform, the start-up wants to digitize entire buildings. No matter… small or large, office, hotel, restaurant, hidden kitchen or gym—DeskNow allows everyone to share free space quickly and easily with interested people.
DeskNow came to us with the intention to increase their visibility and build a name for themselves in the highly competitive field. Laika's goal was to create more visibility for DeskNow and its software among media, customers and potential investors. In addition, customers needed to be informed about topics such as the digitalization of the office, coworking, and New Work.
The campaign
Making work possible everywhere and bringing new work models such as desk sharing and coworking into the digital age—this is DeskNow’s vision. Founded in 2020, in the middle of the Corona pandemic, the start-up offers coworking-space owners and companies a professional software to easily and attractively rent available office and other space to coworking customers and employees worldwide. DeskNow is more than just a platform, the start-up wants to digitize entire buildings. No matter… small or large, office, hotel, restaurant, hidden kitchen or gym—DeskNow allows everyone to share free space quickly and easily with interested people.
DeskNow came to us with the intention to increase their visibility and build a name for themselves in the highly competitive field. Laika's goal was to create more visibility for DeskNow and its software among media, customers and potential investors. In addition, customers needed to be informed about topics such as the digitalization of the office, coworking, and New Work.
Selected Media
Start-ups fürs Büro: Desknow aus Reken
OFFICE ROXX
Thank you, Desknow!
It’s been a pleasure to work with you!