Why in the Universe Are We Called Laika?

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Needless to say, we gave a great deal of thought to what to name the agency when creating Laika. What would best reflect our spirit? What would best stay with people? 

In the end, we chose Laika. And behind this name is a great story about exploration, curiosity, and passion. 

Yet, not everyone knows the origins of our name, so we decided to survey our clients and partners and ask: “Why do you think we are called Laika?” We have to admit, we had some great laughs reading some of these answers. And since sharing is caring, we thought we’d share the gems with our community, so they can laugh with us.

So… Why Laika?

“You are nostalgic about the USSR ;-)”

  • Not really, but honorable mention for making us crack a smile!

“I don't know, but it's a cute name :)” “It sounds good!” “I think it might be the cute dog?!”

  • You’re making us blush...

“It is referring to the camera production company, but you misspelled it.”

  • Are you saying we can’t spell? And you still trust us with your comms?

“It is horse-inspired.”

  • Well, that’s a first! And to which My Little Pony character are you referring to?

“Ela K. -> (pronounced) anagram. Maybe also the name of the office dog!”

  • Not quite, but very poetic, we should hire you to be part of our creative team! And our little VP of Happiness is actually named Zelda, FYI!

“Damn dog.”

  • Don’t dog shame us! On the right track though…

“Space Dog!” 

  • Nailed it! We like to call our crew the space dogs. You’ve earned a gold star!

“Laika was the first dog in orbit, which is a way to express that you are exploring the new, fearlessly.”

  • Bingo! Ding ding ding! Jackpot!

“Space Dog - Technology - Dog Lovers - Ambition to orbit the earth - I think I'll stop here =:0)”

  • Please don’t! You’re doing amazing

“You are big dog lovers and ambitious, so I guess you’re referring to the first dog that went to the moon.” 

“Adventurous, brave, in search of new opportunities, explorers.” 

“You like dogs and you are first-mover/explorers.”

  • We sure are. Kudos to you!  

https://de.wikipedia.org/wiki/Laika

  • We see someone did their research! Or cheated on the assignment...

Well, now you know everything about our name! One thing is for sure, at Laika, we are passionate about what we do, and we live and breathe the pioneer spirit. We like to shoot for the stars and believe us, we will stay curious and passionate, and above all, we will never stop exploring!