Thinking (Out) inside the box with ROOM

Not making the best use of your office space? That certainly wouldn’t happen if you used the services of our new client ROOM. We are proud to announce that ROOM joined the Laikaverse. The workspace-optimizing company reshapes the modern workplace with smart, sustainable and flexible solutions, which create more space for people at work! Sounds interesting, right?

Different types of ROOMs

Well, you haven't heard the best part yet. From their Phone Booth, Meeting Room, Open Meeting Room, to their Focus Room, these practical ROOMs can be assembled in only a few hours inside an office space. In addition, the products can also be used for other common areas like hospitality, corporate real estate and multi-family rooms. However, their efficient simplicity doesn’t come from nowhere, as ROOM explains on their website: “There is a lot of hard work behind simple solutions. True to the motto ’Less is more,’ we do without the middleman and have thus created a direct connection between us and the customer. The future of work starts today.” Besides that, the ROOMs are an asset to protect the environment. When a customer uses ROOM products, it can save them 33% cumulative carbon emissions over 10 years, compared to fixed construction and traditional office design. 

They go further than ROOMs

In addition to (re)designing the office, ROOM doesn’t stop at modular spaces inside the office. On June 1st, ROOM launched the world's first construction-free design studio for flexible workspaces, which leverages modular architecture and thoughtful design to create dynamic, flexible office layouts. All this without the need for slow, expensive and permanent construction. With Studio, they offer an option to design modern workspace solutions. Together, the companies provide the customers with a full suite of services to help create and achieve an improved way of working for businesses and their workforce. With these services, they give their customers adaptable and optimal floor plan solutions. When we first heard this from ROOM’s Brand Communication Manager, Elyse Heckman, we believed that these (brainstorming) ROOMs would surely inspire users be more creative! 

 The start of ROOM’s space launch 

We kicked off our partnership with a strategy. This strategy, among other things, included the goals, messages, and themes on which the Space Dogs and our partner agency Clearbox (responsible for the PR of the UK) were going to focus on. The strategy was followed by an announcement to the press about the different products ROOM offers. The products, which are sleek, not only impressed the crew in our office, but the journalists of the DACH region as well. With 14 clippings from different media outlets and a reach of more than 15 million readers, we’d call this a rocket launch! But there is more to come.

We, the Laika Space Dogs, are happy to be part of ROOM’s journey. Welcome to the Laikaverse ROOM!