These dog ears look different now: Welcome Skullcandy!
We love tech, and of course we love music too. Therefore, it is a double pleasure for us to share with you that Laika is now Skullcandy’s official communications agency for the DACH region.
Music with a mission, sound without boundaries
Whether on the bus on the way to work, during sports or together with friends: Music accompanies us every day. However, not only should the sound be great, but the looks of the gear need to be convincing as well. And what if there was even a greater mission behind the brand? Well, here is Skullcandy! With this ideology in mind, it is the brand's goal to make the power of music accessible to everyone. Not only are their headphones designed, tuned and tested for an immersive audio experience and are primarily - but of course not exclusively - aimed at youthful, creative and social consumers. In addition, Skullcandy supports charitable causes with their “Boundary Breakers” - influencers who dedicate themselves to good purposes - and their "Music with a Mission" with targeted campaigns and the donation of parts from sales of their limited edition products.
Shaping the headphone world together with PR for the DACH market
To reach even more youthful and adventure-hungry audio consumers in the DACH market, Skullcandy has reached out to Laika. So how could we resist? Luckily, our pitch was as convincing as our values are aligned with those of Skullcandy. This persuasive combination now makes us responsible for the US brand's product and corporate communications in the DACH region. On top, we’ll provide support with influencer relations.
We’re very excited to partner up with Skullcandy, and can’t wait to place some headphones on the heads of editors, influencers and journalists all over Germany, Switzerland and Austria.
You’ll hear from us!