The digitalization software solution for sveryone: Welcome Pengueen!
Photo by Sebastian Seck on Unsplash
Everything these days is digitized. Yet, understanding and knowing how the digitization process works is a whole other story. How does one convert an abundance of information into a digital format? Think of all the kindergartens, schools, small organizations and communities, which require more digitization. Germany ranks only 13th among the 27 member states in the European Union's Digital Economy and Society Index, which monitors digitization efforts across the EU. One can say that Germany lags behind in the digitalization process in the business world.
Pengueen founder, Sascha Landowski, wants to change all that and believes that digitization is possible for everyone, and that the process should not be feared, but be rather fun. He believes in digitalization that includes everyone and tries to leave no one behind. He founded Pengueen, in 2018, to simplify the digitalization process and make it more accessible throughout Germany. Pengueen offers a software platform, where customers can design, create and maintain their own digitalization tools based on their specific needs—through Pengueen’s proprietary software kit. Today, customers from companies, NGOs, healthcare, schools and communities, as well as trade workers, are successfully developing their own digital tools through Pengueen.
Laika's goal is to increase Pengueen's brand awareness in the DACH region
Pengueen is relying on Laika to raise their visibility, and increase awareness of their mission to a wide range of companies and organizations, who all want to develop digitization internally in some way or another. The Laika crew is responsible for Pengueen's PR, corporate communications, media relations, planning, conception and implementation of communication measures, as well as providing strategic consulting. Through thought-leadership content, interviews, and case studies, Laika is drawing attention to Pengueen’s approach to improving every aspect of digitization. For media relations, a special focus will be on reaching mid-sized and large German businesses by placing interviews with the founder, Sascha Landowski, sharing useful insights through relevant media outlets, and more.
Do you know what the Penguin Effect is? It’s a term that describes the wait-and-see behavior among groups. In a network, the early users, are the first movers, and they usually have little benefit because other users are not yet participating. The network becomes more beneficial for everyone as more people use it. The Penguin Effect reminds us of what Pengueen is establishing: a digitization software solution to benefit everyone. Welcome to the Laikaverse Pengueen, we are excited to support you and your mission!