Spring cleaning for your press page!
Granted: At times, the topic of press pages seems like a relic from days long gone. But that's because many companies and especially young startups overlook the potential that lies dormant in an informative press section. After all, the press page is often the first touchpoint for journalists on a research trip. With a service-oriented page, companies can score points with professionalism, generate relevance and even save time in their own media relations. In our white paper, we show how this can be done, including best cases and a handy checklist.
Here is why you should start working on your press page:
Journalists often work under time pressure and need information quickly at a glance. Having to request information here can already cost too much time and give your competitor the decisive advantage.
Even journalists can lose material or forget about a deadline. Suddenly they have to find the right picture for their article at night. It's just too bad if they then can't reach you anymore. A press page helps them in this scenario.
Of course, journalists also look left and right to see if what you're doing is legitimate. So offering some previous media coverage plus a good archive of company news can help you create credibility.
Last but not least, an invitingly designed press page will help journalists lose their shyness to contact you and maybe even get them to sign up for your press distribution list.
Four reasons enough to start building your press site today. It's easier than you think - you’ll find helpful tips, checklists and concrete examples in our white paper.