THE REAR VIEW MIRROR: All great leaders share a common trait—they understand their weaknesses
By David Josephs
“Seriously, when he’s in the office, I dive into the nearest cupboard.”
This was a real sentence spoken to me by a real adult, describing the feeling of horror that she and other colleagues felt when the CEO of the international software firm, I represented some 25 years ago, was rumoured to be in the office.
I knew the man in question. He was successful for a period of time, and he did indeed come across as reeking of arrogance and his own self-importance.
The company, listed on the London Stock Exchange, was initially a stock market sensation, before getting ahead of itself, issuing profits warnings, and suffering a terminal share price decline.
“The trouble with the City,” he said to me once, “is that they don’t understand what we do.” He was referring to the City of London, and more specifically, the London Stock Exchange.
There it was. The root of the problem. A belief that it was up to everyone else to understand the complexities of his company’s offering. I told him he was wrong, and I gained the impression that he wasn’t used to people contradicting him. Actually, he didn’t get cross. I think he appreciated my candour. But I don’t think he changed his behaviour.
Leaders don’t need to know it all
This was one example of a leader, who probably fell into the trap of thinking that they need to know it all—that asking and following the guidance of others may be a sign of weakness. In my experience, many founders and chief executives do not have especially strong communications skills, and find it challenging to ask for input. At least when it comes to their own company, because they are too vested in its promise and its success. They start to believe their own hype. Unfortunately, this can result in a lack of objectivity and an inability to receive constructive feedback, ultimately hindering their growth as leaders and the success of the company.
Signs of strength
Good leaders understand their weaknesses and have some humility. They surround themselves with experts, and they listen to those experts before considering their next action. As a matter of fact, there are so many examples of good leaders out there, who surround themselves with people who are smarter than them. One of the most famous being the late Steve Jobs. Whilst he certainly had an autocratic style, he was known to surround himself with individuals that were more talented and knowledgeable than him, and learn from them. Surely it is a sign of strength to recognise your weaknesses? That is why we build teams.
Seeking advice and having a humble approach can lead to stronger decision-making and improved leadership abilities. Recognizing one's limitations and actively listening to one’s team, can help leaders better understand their weaknesses, become more effective, and find solutions to problems, which ultimately drives success.
As with all things in life—this is easier said than done. Becoming a good leader is a continual process, and lessons never end. That’s where a good PR advisor is worth so much, someone who has the experience, confidence and gravitas to challenge and direct leaders to be better.
No more hiding in cupboards necessary!
David Josephs
ABOUT ME: I’ve worked in the PR industry for 30 years, and have advised tech companies of all shapes and sizes ever since. My experience extends across Europe, the US and the Middle East. My posts for Laika aim to share some of those experiences to help you make the most of your investment in PR. I’m proud to serve on Laika’s Board of Advisors, and support the team through training sessions and one-to-one guidance.