The best precaution for your furry best friend—welcome Lassie!

Illustration of a woman-of-colour petting a furry dog, while a cat stretches besides her. The Lassie logo, the pet insurance company, is in dark blue at the bottom of the image.

Meow, woof and hello!  We are thrilled to welcome our new client, Lassie! It’s safe to say, our two office dogs, Zelda (the Vice President of Happiness) and Taco (the Chief Chaos Officer), are equally excited about working with Lassie as we are.

Lassie believes that pets deserve the best possible care, and we wholeheartedly agree! The company's mission is to ensure that pets live a healthy and happy life and are secured in case of illnesses. They offer the highest veterinary care reimbursement in the market. Through Lassie, dog and cat owners can not only insure their furry friends but also learn about preventive measures. By reading the app's content on topics such as vaccinations, nutrition, or everyday dangers for pets and answering quiz questions correctly, users can lower their monthly insurance fees. Lassie also offers discounts on insurance premiums through a points system for completing preventive courses.

Safety, everywhere

Insurance is meant to provide peace of mind in case of emergencies, but pet owners are often left with inadequate policies that exclude common diseases for specific breeds. Lassie's insurance policy stands up for all our four-legged friends, just as our furry friends always stand by us.

Raising awareness together

In December 2022, Lassie joined the Laikaverse and asked us to handle their PR communication in the DACH market. The goal is to raise awareness among media and pet owners that preventive insurance is not just good for us humans. To get the ball rolling after Lassie's soft launch of the new app in Germany, we conducted a wide outreach to DACH media. Together, we aim to bring more attention to the Lassie app and provide more German pet owners with the opportunity to insure their beloved pets with just a few clicks on the Lassie app. After receiving all the necessary information and introductions from Lassie, we got straight to work on their 2023 comms strategy. The Laika crew is now focused on increasing Lassie’s brand visibility through strategic media coverage, securing speaking opportunities, and educating the market, among other things.

We can't wait to see what we will achieve together. The Laika Space Dogs are delighted to work with a brand whose mission is to help pet owners and their cats or dogs live a healthy and loving life.

Welcome aboard, Lassie!

Client NewsLaika