Laika x Super Chill: Helping kids build resilience one story at a time

The best partnerships are the ones that just make sense—and our latest client, Super Chill, is exactly that. A mission-driven foundation that wants to help 10 million children across Europe build emotional resilience? Count us in.

Super Chill is a completely free, ad-free, and science-backed app designed to support kids in navigating stress, anxiety, and overwhelm in a world that often feels like too much. Backed by research, it offers simple, playful exercises that help kids calm down, recharge, and develop lifelong coping strategies. Think relaxation, breathing techniques, and movement sequences—but made fun and engaging, with a bright, friendly design.

Bringing Super Chill to Germany

Super Chill has already made waves in its home market of the Netherlands, and now it's time for Germany and Austria to get on board. That’s where Laika comes in.

🔹 Our mission? Introduce Super Chill to German audiences and build strong earned media awareness.
🔹 Our approach? Strategic and operational PR, working hand in hand with our friends at Clearbox, who are taking the reins on social media.
🔹 Our goal? Make sure that by 2026, Super Chill reaches its ambitious target of 10 million children—and that parents, educators, and journalists alike understand the impact of their work.

Already in motion 🚀

We actually kicked things off in stealth mode back in December, running an extensive media audit to lay the groundwork for a successful launch. Now, we’re diving into the full PR rollout, connecting Super Chill with the right journalists, opinion leaders, and communities to help spread the word.

Because when it comes to mental health, resilience, and kids’ well-being, awareness matters—and we’re thrilled to help make it happen. Welcome, Super Chill, we couldn’t be more excited to join you on this mission!