Swapping our spaceship for a motorhome with PaulCamper
By Myra Marchenko
In 2022, an astonishing 13 million Germans named camping as their preferred vacation style. The allure of motor homes' freedom, caravan coziness, and camper flexibility has captured their hearts. Riding this wave in the comms cosmos, our team was presented with an exhilarating opportunity, one that would challenge our creativity, strategic acumen, and narrative fervor—to secure PaulCamper, one of Europe's foremost peer-to-peer platforms for individual camping vehicles, as our esteemed client.
PaulCamper is the largest and fastest growing platform for RV sharing in Europe, serving those who love adventure, freedom, and the individuality that comes with it. Founded in 2013, with great passion for camping and attention to detail, PaulCamper today has a fleet of more than 5’500 RVs in Germany, Austria and the Netherlands. The renters come from all over the world with over 500’000 rental nights already arranged via the platform. “Our vision and mission is to enable people to spend time outdoors, making it easy and safe,” says PaulCamper founder Dirk Fehse.
Embarking on a shared journey
Laika’s camper adventure began with an in-depth understanding of PaulCamper's mission and their commitment to transforming the travel experience. We dove into their brand, discovering the untapped potential and the untold stories waiting to be shared with the world.
To support a PR trip for PaulCamper, we knew we needed a compelling narrative that would resonate with adventurers seeking a unique and authentic way to explore Europe. Our aim was to craft a PR campaign that would celebrate the freedom of the open road, the joy of connecting with like-minded individuals, and the magic of immersing oneself in the beauty of nature.
About our task from Paul Camper
We were tasked with increasing PaulCamper's profile, visibility and reach among their target audience. They need our support to position them as the go-to platform for RV enthusiasts, encouraging more people to explore the freedom of road trips and experiential travel. In addition, we're ready to catalyze cross-market synergies by fostering a seamless connection between the Netherlands, Australia and Austria.
Our plan for PaulCamper’s PR cosmic journey
In our strategic plan for PaulCamper's cosmic journey, we intricately wove a narrative constellation that aimed to propel the brand's visibility to interstellar heights. Our approach revolved around igniting a fervor for adventure and discovery, emphasizing the freedom of road trips and experiential travel. By seamlessly blending the essence of wanderlust with the innovation of PaulCamper's platform, we sought to position it as the ultimate choice for campervan and motorhome enthusiasts.
PaulCamper PR journey is on
PaulCamper warmly embraced our plan, setting forth on an exciting cooperative journey with Laika. The gratification stemming from the knowledge that our strategic storytelling and steadfast dedication paved the way for this flourishing partnership resonates profoundly. This achievement assures a resounding victory for the client, poised to send ripples of innovation throughout the travel industry, leaving an indelible mark for years to come.
Our journey was centered around catalyzing success, sparking a movement, and empowering individuals to embrace a fresh perspective on travel. The PaulCamper journey is underway, and it is only beginning…
Welcome to the Laikaverse, PaulCamper!
“We from PaulCamper really enjoy working with Laika. The team around Michaela is super reliable, constantly comes up with creative ideas and always delivers outstanding results and securing invaluable media coverage. Working with Laika has been an absolute delight so far, and we can confidently say that we are looking forward to continuing this incredible journey with them.”