Guiding organizational change: Effective leadership and communication powered by Laika

As a Chinese proverb states: "When the wind of change blows, some build walls and others build windmills."  At Laika, we're not only focussing on getting the best PR results for our clients, but we’re also dedicated to helping organizations harness these winds of change, transforming them into energy and progress rather than building walls that divide. 

Whether you're dealing with digitalization, new work approaches, rapid company growth, or other transformation processes, understanding the role of leadership and effectively involving all stakeholders is crucial for a successful shift within your company.

Why change communication matters

Significant organizational changes often raise critical questions among employees, such as:

• "Why is this change happening, and how will it affect my job?"

• "How will we embed our strategy across the entire organization?"

• "How can we reduce the friction between teams and management during periods of fast growth?"

• "How do we communicate change effectively and minimize risks?"

• "What skills, tools, and competencies do our leaders and employees need?"

• "How do we address resistance from individual employees?"

• "What specific actions are needed, and who is responsible for them?"

Of course, your goal is a transition that is a smooth as possible. To be realistic: It will most likely get a little bumpy on the road. The good news: With some support, you can turn this ride from a scary and painful journey into a positive shared adventure, leaving everyone involved stronger and more confident afterward. Addressing these questions proactively is your best and most important strategy to get there. When effecting others (which in companies it usually does), change should be a collaborative process, not a directive. The basic requirement for this is a shared understanding of the reasons, nature, and consequences of the planned changes.

Customized solutions for sustainable impact

At Laika, we believe in the power of strong, well thought through communication. Therefore, we leverage our extensive communication and consulting expertise, combined with certifications such as in Change Management (IHK) and New Work Facilitation (TAM & BDTV), to support organizations in their communication in times of transformation. To get satisfying results, we focus on:

• Analyzing organizational processes

• Collecting employee feedback

• Identifying potential conflicts to deal with them effectively

• Setting clear goals and action plans

• Communication strategies for efficient management

• Implementing, monitoring and documenting change initiatives

• Facilitating open communication throughout the process

• Promoting acceptance and commitment within the affected teams/employees

• Supporting employees throughout the transition, including those who choose to leave

• Creating a sustainable commitment to continuous improvement.

What we can do for you

Different company, different problem–unfortunately, there is no “one solution fits all”. But with a little time and focus, we can find out what it is that you need exactly and tailor the approach to your needs. Areas we can look into together with you include:

Strategic change communication:

Without clear and transparent communication, change efforts are bound to fail. Leaders play a crucial role in setting the tone for change and ensuring alignment across the organization. Therefore, we can support you with:

• Assessing your organization’s current challenges and potential

• Developing strategic communication models and dialogue formats that fit your work culture

• Implementing internal communication frameworks to ensure clarity and engagement

• Coaching leaders on effective communication and handling resistance

Culture and change readiness:

A healthy organizational culture is key for your long-term success. We can help you shape a culture that supports change through:

• Building a positive and productive work culture

• Creating visible and meaningful change initiatives

• Establishing new behavioral norms

• Creating visible and meaningful change initiatives

• Reinforcing positive transformation through company-wide rituals

New Leadership:

Leadership today is not just about directing—it’s about enabling employees to unlock their potential. We offer coaching on:

• Leading expert teams and remote teams

• Encouraging ownership and responsibility within your teams

• Building motivation and engagement through leadership

• Creating a shared sense of accountability and purpose

Agile and self-organizing teams:

Being agile means the ability to continuously adapt to a dynamic business environment. We support your teams in developing the mindset and skills necessary for self-organization, including:

• Establishing clear team principles and values

• Defining collaboration rules and conflict resolution mechanisms

• Supporting leadership in adopting different leadership approaches (e.g. servant transformational or empowering leadership)

• Providing training in agile methods and tools

Let’s shape the future of your organization

Change is not just about adapting new structures or processes–it’s about people. Because without people, there is no company. It's about evolving. By engaging employees from the start, fostering clear communication, and empowering leaders, transformation becomes a shared journey rather than an imposed directive.

We’d love to support your organization in creating a change strategy that is effective, sustainable, and embraced by everyone. Let’s talk!