expertlead: a bright star in the freelance tech universe

The Laika space dogs got sent out on a new mission, which combines two things we most love (except for dogs, of course): communication and tech know-how! 

We are happy to welcome a new client aboard the Laika mothership: expertlead. The tech company brings together freelance tech experts from all over the world, creating a global tech support community, and providing companies a deep pool of tech power. All tech talents are true experts in their field and are screened for their technical skills through a peer-to-peer evaluation process. The freelance tech experts have the added advantage to concentrate on their professional growth and development, instead of spending their energy finding work. In addition, expertlead offers their freelance community the unique opportunity to learn from other expertlead freelancers through peer to peer reviewing, and take advantage of professional resources, such as webinars and more. The tech experts appreciate being part of such a supportive community, where they can engage in edifying exchanges. The result: a highly qualified, diverse and talented pool of experts.

Companies, for various reasons, sometimes hesitate or avoid working with IT freelancers. expertlead has a clear goal: to offer a new and much-needed way of providing businesses everywhere with qualified IT professionals. They aim to eliminate the stigma associated with independent tech professionals, by combining the power of their vetted tech experts and their savvy freelance community. We’re all for it!

Increasing brand awareness

Laika’s goal is to increase expertlead’s brand awareness in the DACH region and support them with increasing their visibility with customers and potential tech talent alike. We are responsible for their corporate and product PR and media relations, as well as planning, conception and implementation of communications campaigns and measures. 

We are excited about this new mission and to have expertlead on board. We can’t wait to shine some attention on them and their talented tech experts!!