Event management at Laika: From best-kept secret to center stage! 🎉
Big news! After years of crafting unforgettable brand experiences behind the scenes, we're finally stepping into the spotlight with our dedicated Event Management unit. While our clients have long known about our knack for creating showstopping events, we've decided it's time to make it official.
Why now?
The truth is, events have always been part of our DNA. You might be surprised to learn that despite our young age (we just celebrated our 6th birthday - and survived the critical 5 year milestone, yay!), we've already had the privilege of creating meaningful brand experiences across Germany and beyond - from product launches that captured media attention to community gatherings that brought people together in unexpected ways. Just check out our work for Woola, Generator, Deutschlandmuseum, CIC, Tineco, Testament of Bucha or ourselves (Summer Bash anyone?)
Funny story - like many others, we had big plans for our event services when Laika first launched in late 2018. Then Covid happened (talk about baptism by fire for a 2 year young agency!), and we spent a good chunk of our early years mastering the art of virtual gatherings instead. When in-person events finally returned, we were so busy creating experiences for our clients that we forgot to talk about our own expertise. Classic agency life, right? We were too focused on making magic happen for others to blow our own trumpet.
But here's the thing: as the communications landscape evolves, brands need more than just standard event planning. They need a partner who understands that every event is a chapter in their brand's story, every gathering an opportunity to strengthen relationships, and every launch a chance to make an impact. And now that we've proven ourselves through these first crucial years, we figured it's finally time to make it official.
What sets us apart?
We don't just execute events - we craft experiences that resonate long after the last guest has left. Our secret? It's the perfect blend of strategic communications expertise and hands-on event mastery. Whether we're orchestrating an intimate media dinner, a hands-on product demo or managing a 700-person product launch, we bring the same attention to detail and strategic thinking to every project.
We love events so much, we couldn't stop at just external ones! We understand that great brands are built from the inside out. That's why we've created a specialized internal events division, led by our resident travel expert Myra. From team offsites that inspire to holiday celebrations that delight, we help transform your company gatherings into meaningful brand moments. Because sometimes the most important audience is your own team - and they deserve an experience that's just as carefully crafted as your external events.
We've developed the versatility and expertise to bring any vision to life, whether it's showcasing your brand to the world or strengthening your internal culture through unforgettable shared experiences.
Why choose Laika as your event partner?
Like a well-planned space mission, successful events require expertise, precision, and the right team. Our integrated approach combines:
Strategic event planning and execution
Deep PR and media relations experience
Influencer engagement capabilities
Stakeholder relationship management
Creative concept development
But that's just the beginning. We've developed specialized capabilities that take your events to the next level, particularly on our home soil:
Expert location scouting (especially in Berlin, where we know every hidden gem)
Preferred access to accommodations and travel arrangements through our in-house travel expert
Connections to Berlin's most exciting culinary talents through our work with Gastro Gründerpreis
Professional event photography via our in-house creative team
And let's talk about merch – our goodie bags are legendary (seriously, nobody does event swag better than we do!)
Whether you're aiming for the stars at global stages like CES and IFA or planning more intimate brand moments, we're here to be your mission control. Our team brings the perfect balance of strategic thinking and practical execution to ensure your event achieves escape velocity.
What's next?
With our dedicated Event Management unit, we're ready to take on even bigger challenges. Our experience spans across a wide spectrum of events and we are ready to take on any curve ball you throw at us - pop-up shops that create buzz, concerts that bring communities together, sports events that energize audiences.
Whatever your vision, we have the expertise, creativity, and drive to make it happen.
Think of us as your brand's creative force, strategic partner, and execution team all rolled into one. We handle everything from initial concept to final toast, ensuring every detail aligns perfectly with your brand's vision and goals.
Ready to launch?
Let's craft your next memorable event together. Contact us to discuss how we can help your brand reach new heights.
Get in touch with our team to start planning your next successful mission.