Barking together for media attention: Space Dogs excited to howl for BARFER’S! 🐾

By Sandra Riedel

At Laika, we don't just bark about being dog lovers: we live and breathe the "pawsitive" vibes. We refer to ourselves as the Laika Space Dogs! After working with Kurgo and Lassie, our pack of passionate comms experts has fetched a tail-wagging triumph by winning the amazing folks over at BARFER’S as a client.

So, what exactly does BARFER’S do? Founded in 2011, as one of the leading companies in the pet food industry, they offer a menu that'll make your puppy's tail spin faster than a squirrel darting by. They specialize in the production and distribution of high-quality, biologically appropriate raw food (BARF) for dogs and cats. BARFER’S places great importance on developing products that meet the needs of animals and, therefore, adheres to high-quality standards in sourcing and production. From raw meat products to mouth drooling bones, as well as essential BARF supplements and snacks, BARFER’S aims to consistently deliver an exciting and enjoyable canine and feline culinary experience. Both the entire process structure, and the complete mixes as complete pet foods, have been certified by the German Agricultural Society (DLG).

BARF: The next big thing

BARFER’S mission is to support pet owners in providing the best possible care for their beloved companions, ensuring a happy and healthy life for them. But how does Laika plan to make BARFER’s the next big thing in the pet dining world? It's simple: we've dug up paw-some strategies to get tongues (and tails) wagging and coverage from the media.

While BARFER’S has already made a big name for itself in Germany, its presence in the media and on social media platforms in recent years still has potential to grow. This is where we step in to support the company’s goals with a strategic PR and communications plan, which include product and corporate communications, as well as influencer and event relations. We aim to continue garnering media attention in top publications and blogs to shed light on BARFER’S important mission. Through our influencer strategy, our crew is collaborating with the who's who of the canine world—building and maintaining strong influencer relationships. Furthermore, we look forward to organizing pet-friendly events, as we've successfully done previously, to secure increased media coverage.

Dogs"R"Us

You can probably tell that we are very excited to help BARFER’S expand their brand awareness. With Laika's expertise in the dog lifestyle industry in the DACH media, this partnership is bound to be successful. We're not just another comms agency—we’re the Laika Space Dogs, a pack of professionals who truly understand the heart and soul of everything dog.

Verena Keimer, BARFER’s Chief Marketing Officer states: “Choosing Laika as our Communications Agency was a no-brainer. Their deep understanding of the pet industry and track record of success, coupled with their passion for all things canine, align perfectly with BARFER’S mission. From the very start of our collaboration, it was clear that Laika's expertise and commitment would take our brand to new heights, and we couldn't be more excited to go on this pawsome adventure together.”

We agree! With BARFER’s dedication to making BARF the new nutritional standard and Laika's comms expertise, bland dog days are over as we embark on this tail-wagging adventure together! Welcome to the Laikaverse BARFER’S!