Keep an eye on these 5 emerging finance influencers who are making their mark in the DACH region
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By Chiara Breedijk
As a fledgling company, expanding your outreach through influencer collaborations can pose challenges, whether due to high costs or uncertainty about where to begin. To assist you, we've curated a list of influencers with under 10,000 followers who are poised for rapid growth, potentially becoming less accessible in the near future. Allow us to introduce you to 5 standout performers (in our opinion).
As we embark on this journey, perhaps the pertinent question is: why? Why should I collaborate with influencers who aren't “that” popular? Wouldn't it be wiser to opt for someone with broader reach, more followers, and higher engagement?
Nano-influencers, with fewer than 10,000 followers, are recognized for their highly engaged and loyal audiences. They often cater to specific niches, which appeals to brands targeting particular demographics. The smaller, more intimate follower base of nano-influencers tends to result in higher engagement rates. Their content is perceived as more authentic and less commercial, resonating well with their audience. Collaborating with nano-influencers is more cost-effective than working with larger influencers or celebrities, making it feasible for startups with limited budgets. Their geographically concentrated follower base also makes them effective for local or regional campaigns. Brands value nano-influencers for their genuine recommendations, which can lead to higher engagement and better conversion rates.
Emerging influencers often offer lower rates compared to established figures, making collaboration more affordable. These new influencers possess smaller yet highly engaged audiences, enhancing their authenticity and trust among followers. This authenticity helps effectively convey a startup's message. Partnering with emerging influencers early on can cultivate long-term relationships, increasing the startup's visibility as the influencer grows. Additionally, emerging influencers are often more open to collaborating on creative campaigns and adapting their content to meet a startup's needs.
Anders stands out in the lineup for a few reasons. Not only is he deeply immersed in financial matters, but also in the realms of technology, business, and philosophy. This multifaceted approach makes him an intriguing emerging influencer, offering a unique perspective on various topics.
Beyond his appearances as a speaker at numerous prominent events, he's also authored several books. In his Spiegel bestseller 'THE QUANTUM ECONOMY,' Anders introduces a fresh economic framework - a humanistic capitalism - of how algorithms and technology are reshaping economic systems. It discusses how recommendation engines and algorithms are increasingly influencing financial decisions and markets, potentially disrupting traditional economic models. He's an influencer worth monitoring closely, and if his vision aligns with your business, reaching out sooner rather than later is advisable, lest you find yourself swept away in the surge of his growing followership without having established an early connection.
Kevin is active on both Instagram and YouTube, where he regularly shares insightful content on finance, investments, and insurance—his primary focus areas. As a passionate financial adviser, Kevin is dedicated to helping his audience achieve their financial goals. With a decade of experience in the financial sector and certifications as a financial investment specialist (IHK) and insurance specialist (IHK), he offers tailored advice that best suits his clients' individual needs, free from ties to specific products or providers. Continuously updating his knowledge through ongoing education and serving numerous clients, Kevin is a trusted adviser to his followers. So, if you're searching for a financial influencer to launch your financial journey, Kevin is your go-to!
Everyone involved in the financial sector quickly realizes that this sector is still largely dominated by men. Just take a look at this list. This is despite the fact that there are amazing women who excel with their specialized knowledge. She is the founder of a platform called Frau Investiert, an educational platform where long-term wealth building is communicated in a simple and understandable way. But in addition, she shares leisure tips, simple explanations, and inspiration on her Instagram. So, Paulina is especially for startups targeting a female audience interested in becoming financially independent. Is this your target audience? Then, in our opinion, it's worth keeping an eye on Paulina.
Describing himself as "37% tips, 25% tricks, 38% humor, 1% math," Christian Sieland is an independent financial advisor active on Instagram, TikTok, Facebook, and LinkedIn. He collaborates closely with his clients to find solutions tailored to their needs, with a focus on real estate and finance, topics he regularly shares insights about on his social media channels. On Instagram specifically, he hones in on securing optimal financing. With expertise in real estate, investing, and risk management, Christian is well-versed in these subjects and shares his knowledge through his current online presence and his book, "101 Questions After the Commitment: Indispensable Answers After Real Estate Financing.". Keeping him on your radar could prove invaluable.
Julie and Leon know that talking about finance isn't exactly everyone's idea of a stellar time. Who wants to think about insurance and retirement plans after a long day of work? That's why they launched their social media account with a mission: to make finance as cool as exploring the cosmos! Their goal? To make finance accessible and interesting for everyone. On their Instagram, they share insights about understanding finance and insurance, covering topics like investing, protection, and planning for the future. With their professional approach across social media channels, combined with their knowledge and website, they offer a promising resource and are two influencers worth engaging with.
We have identified five distinct influencer channels poised for gradual growth and poised to amplify their voices in the DACH region. Who knows? They might just provide the boost your company needs to skyrocket, whether through earned or paid attention. Of course, many other excellent influencers are in the finance industry, so always keep an 👀 on the entire industry. If you're keen on diving deeper into influencer marketing or need personalized recommendations for the ideal influencer fit for your company in this region, don't hesitate to reach out to chiara.breedijk@laika.berlin.